The beginnings of ShineDPC Bonita office.

Our Story

Dr. Romero's experience working in large insurance-led practices made her realize the need for consistent and affordable care. She saw how busy and hardworking people struggled to take care of themselves while managing high deductible insurances or no insurance at all. Frustrated with the time constraints that didn't allow for quality care, she set out to find a way to reach her patients in a more meaningful way. After discovering the Direct Primary Care model, she joined the entrepreneurial world and built a practice focused on continuity of care and affordable access.

Meet the Team

Introducing our amazing Care Team! Our team is dedicated to providing you with the best possible support and assistance. We are always here to help you with any questions or concerns you may have. Don't hesitate to reach out to us, we happy to help!

Physician

Frances Romero, MD ABFM, MSCP

Frances Romero, MD, is a Board Certified Family Physician with a wealth of experience in General Prevention, Weight Loss, Women's Health, and Chronic Conditions. She was born and raised in Puerto Rico, where her passion for providing exceptional patient care in a nurturing and supportive environment began to take root.

Despite her parents' profession in Civil Engineering, Dr. Romero knew from a young age that she was destined to become a Physician. This desire was instilled in her by her grandmother, Olga, who graduated from college at age 54 and became a Health Teacher.

Dr. Romero obtained her medical degree from Universidad Central del Caribe Medical School in 2008 and completed her Family Medicine Residency at Lehigh Valley Health Network in 2011, where she served as Co-Chief during her training. She is proficient in English, Spanish, and Spanglish.

In 2018, she established Shine Direct Primary Care to provide healthcare services to patients regardless of their insurance status. Her clinic strives to be a welcoming environment where individuals can seek medical attention as frequently as needed without concern for expenses or copay eligibility.

During her leisure time, Dr. Romero generously offers her services as a mentor to aspiring young women who aim to flourish in their lives. She also cherishes quality moments with her loved ones and friends, engaging in physical activities, cooking, and reading books centered on entrepreneurship, health, and wellness. Dr. Romero is part of a blended family of eight. Four awesome and talented kids, her life partner Michael and two adorable cats.

Administration

Kimberly N.

With a long background in business development and management she will work to develop and maintain ongoing programs, communication, and existing resources integral to patient care.

During her career she has worked to promote and develop community awareness, outreach and events.

She has a degree in Advertising with focus in economics as well as over 20 years of business management experience.

Kimberly has lived in Naples since 2005 coming from central Illinois. She enjoys camping, gardening, volunteering and spending time with her husband and son.

“I believe that we as humans are socially wired to be helpful and compassionate. My goal is to help people find fun and meaningful experiences amongst their daily routines. Enjoying my career while helping others is one of my personal life’s missions!”